Community Communications

Maiona Digital has examined a pressing question faced by housing organisations across the UK:

How can we use tech to improve tenant satisfaction measures?

It is hard to engage with residents in meaningful activity because of many reasons. One of the most important reasons is it is consistently hard to communicate with residents, to update them on activities organised for the community. Another reason is to give residents the feeling that they are being actively listened to and their genuine concerns are responded to.

Our Services

Keeping the varied resident engagement and involvement challenges in mind, the community communications mobile app offers multiple services

Updates

Provides correct, constant updates on events, workshops and other activities

AI Chatbot

Uses in-built chat for real-time conversations with a virtual assistant.

real-time notifications

Real-time notifications from the community relations office

Data gathering

Gathers anonymous data on health, religious and social data points about users

well-being information

Provides childcare, women’s health and sexual health services information

report

Users can report on a range of issues from lift repairs, estate management to communal garden information. Helps report on Anti-Social Behaviour

Business analysis is key to understand who the app is for and what problem it solves.

Challenges around resident involvement have historically been hard to respond to, we have noticed one significant change in resident behaviour since the dawn of the digital age.

Most residents, notwithstanding their income levels or lifestyle, have access to a smart phone.

These smart phones are mostly Android (Samsung, Google) phones, as they are relatively inexpensive to procure and operate.

So how do we build an effective solution that will communicate with residents? We believe that the solution is a mobile app. An app that can be downloaded from the Google play store by residents on their smart phones. Research has shown that mobile apps have 6.5x greater reach than mobile friendly websites, just for the ease of access.

Residents do not need any special training to download the apps, nor do they need to remember website addresses, as they are quite used to downloading and using varied apps on their phone.

We know that many Organisations have gone down the road of trying to develop an app for the resident community, but this has been abandoned or not taken further from the consultancy stage for various reasons.

Chief among them are:

  1. Integration with existing backend systems with the Organisation or Council
  2. Availability of technically qualified staff to on-board solutions
  3. Poor Business Analysis and planning
  4. Digital Agency fees are high and beyond the capability of already stretched budgets.

These reasons should not come in the way of building engagement and trust in resident communities through tech.

Maiona Digital proposes an iterative approach to app building.

Iterative Approach

Maiona Digital proposes an iterative approach to app building.

We work closely with the organisation team and with the residents they serve.

We understand that there is no one size-fits all. Business analysis is key to understand who the app is for and what problem it solves.

We use efficient business analysis techniques to gather data and build effective user stories that target and address essential needs of all stakeholders.

Contact us
MaionaCoding one-to-ne coding sessions.

Why Choose Us

Stand-alone

The first iteration is disconnected from other IT services that could be complicated or expensive to integrate.

Efficiency

Efficiently, correctly broadcast vital information to residents

Data collection

Resident can communicate their needs or be able to provide important data to the resident involvement team

regulatory

Meets regulatory and compliance requirements of local and compliance authorities

The mobile app that is presented to you, has the features listed above, based on our experience and knowledge of the social housing sector.

But it is a prototype and can be heavily modified to suit individual needs based on the scope that is built through the Business Analysis framework.

An app of this nature is no longer a luxury, but is now a necessity, a vital tool in the efforts to engage with residents and to build trust with them.

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